A Brief History of Flutter Entertainment

Flutter Entertainment, formerly known as Paddy Power Betfair, is a global leader in the online gambling and sports betting industry. The company’s roots trace back to the merger of two Irish bookmaking giants, Paddy Power and Betfair, in 2016. This merger created a powerhouse in the industry, with a strong presence in both the UK and international markets.

In 2019, the company underwent a rebranding, becoming Flutter Entertainment, to better reflect its diverse portfolio of brands and global reach. The acquisition of The Stars Group in 2020 further solidified Flutter’s position as one of the world’s largest online gambling companies.

FanDuel’s Dominance in the US Market

FanDuel, a subsidiary of Flutter Entertainment, has emerged as a dominant force in the rapidly expanding US sports betting market. FanDuel’s success can be attributed to several key factors:

  1. Early Market Entry: FanDuel was among the first companies to capitalize on the evolving US sports betting landscape, securing licenses and partnerships in multiple states as legislation evolved.
  2. Strong Partnerships: FanDuel’s strategic partnerships, including its affiliation with the National Football League (NFL) and the Denver Broncos, have significantly bolstered its brand visibility and credibility.
  3. Comprehensive Offerings: FanDuel’s core offering, sports betting, covers a wide range of sports and markets. From major leagues like the NFL, NBA, and MLB to niche sports and international events, FanDuel provides an extensive array of betting options.
  4. Casino Gaming: In addition to sports betting, FanDuel offers a diverse selection of casino games, including slots and table games, from renowned software providers like NetEnt, Play’n GO, Playtech, and others. This broadens its appeal to a wider audience of players.

Expectations After Going Public on the NYSE


Flutter Entertainment’s decision to list on the stock exchange of NY represents a significant move that has generated considerable interest in the financial and iGaming sectors. Some key expectations following this listing include:

  • Enhanced Visibility and Access to Capital: Going public on the NYSE provides Flutter Entertainment with increased visibility in the global financial markets. It also offers access to a larger pool of capital for future growth and expansion opportunities.
  • Continued US Market Expansion: FanDuel’s dominance in the US sports betting market is expected to continue as the industry matures and additional states legalize online gambling. The company’s strong position and established brand are likely to drive further growth.
  • Competition and Innovation: The US sports betting landscape is becoming increasingly competitive as more operators enter the market. This competition is expected to drive innovation and improvements in offerings, benefiting both operators and consumers.
  • Investor Interest: The public listing on the NYSE is likely to attract the attention of investors looking to capitalize on the growing iGaming and sports betting industry. Flutter Entertainment’s strong position in the market makes it an appealing investment option.


Flutter Entertainment’s decision to list on the New York Stock Exchange represents a pivotal moment in the company’s journey and the broader iGaming and sports betting industry. FanDuel’s dominant position in the US market, combined with its comprehensive sports betting and casino offerings, has played a crucial role in Flutter’s success.

For business-oriented individuals in Zimbabwe interested in investing in FanDuel or Flutter, the company’s public listing on the NYSE presents an exciting opportunity to be part of the growing global iGaming landscape. As the US sports betting market continues to evolve, Flutter Entertainment’s presence and strategic position are expected to make it a prominent player in this dynamic industry.


Recent Posts

Minor (1) dies from burns after boiling pot fell on her

The Zimbabwe Republic Police (ZRP) has reported a sad incident which occurred at a house… Read More

24th February 2024

1 person killed, another injured in fatal RTA

File image The Zimbabwe Republic Police (ZRP) has confirmed a fatal road traffic accident which… Read More

23rd February 2024

RBZ Gold Coin and Gold-backed Digital Token Prices – 23 February 2024

The Reserve Bank of Zimbabwe -RBZ- has released the latest prices for the gold coins… Read More

23rd February 2024

The Rise of Peptide Use in Improving Endurance and Strength in Sports

In the world of sports performance enhancement, athletes are constantly seeking new methods to gain… Read More

23rd February 2024

Zim beauty queen in top 5 for Miss World Head to Head Challenge

Zimbabwean beauty queen, Nokutenda Marumba is in the top five at the Miss World Head… Read More

23rd February 2024

Chaplain Phiri Overwhelmed as Sir Wicknell Gifts Car and $10,000, Recalls Emotional Journey

Chaplain Phiri was overcome with emotion as she expressed her gratitude to Sir Wicknell for… Read More

23rd February 2024