Emmerson Mnangagwa is about to launch his presidential election campaign in style.

His Zanu Pf party is already working around the clock to put his images on billboards, shiny posters and new vehicles.

Commenting about the 2018 election campaign his UK based aide Nick Mangwana wrote, “We promised a very visible campaign. We said when the campaign starts you will know. It’s now about to start. Like we announced here, we will occupy all public space. Once you hear “Manifesto launched” we will change all public conversation.”

Diverting from Mugabe era nationalistic and aggressive vocabulary; Mnangagwa is seemingly pro-youth, pro-business and not focused on land and indiginisation policies as shown on his campaign message:

Targeted business initiatives for youth empowerment…delivering the Zimbabwe you want.