ZBC is not an advertising agency, Nick Mangwana tells CCC

The government has responded to Citizens Coalition for Change CCC claims alleging that the Zimbabwe Broadcasting Corporation (ZBC) has become the mouthpiece of the ruling party.

Permanent Secretary in the Ministry of Information Publicity and Broadcasting Services Nick Mangwana says CCC should not treat Zbc as advertising agency.

His sentiments comes after CCC spokesperson Fadzayi Mahere accused the national broadcaster of being the mouthpiece of ZANU PF.

Apparently, Mangwana says:

We have been made aware of a Statement made by the Opposition party Citizens Coalition for Change (CCC) regarding what they characterized as “ZBC, STATE MEDIA REPORTING UNCONSTITUTIONAL & BIASED IN FAVOUR OF ZANU PF”.

The Public Broadcaster is independent of Government and has its own board and management. We support them with policy directions, resource advocacy and parliamentary accountability.

We have since asked them to formerly respond to the CCC public statement so as to correct any misunderstandings which may have arisen between the parties.

The ZBC have assured us that they will issue a statement in the spirit of public institution accountability.

The position of Govt is that ;

-the Public Broadcaster is there to serve all. This includes all political parties, all natural or juristic persons.

From our preliminary inquiry we have been made to understand that, there are challenges with bringing CCC people on air as they either don’t want to come to programs or they have internal contradictions which gives them a challenge on deciding who should moderate or appear on a program and how the program should be structured.

This sometimes leads to indecisions on who should attend a program on their behalf and the embargoing of others from attending.

The Public Broadcaster tries to avoid getting involved in these internal contradictions which sometimes lead to the party not being represented at all in spite of ZBC’s efforts have equitable representation of all players.

When it comes to the airing of CCC adverts, ZBC reports that CCC leadership has an “unrealistic”expectation that ZBC should do the commercial productions for them.

This is a misunderstanding of the public broadcaster’s role. The CCC party needs to have its own creatives to do its productions just like Zanu PF.

The ZBC is a broadcaster and not an advertising agency and would appreciate completed productions and of course commensurate payment for the purchased airtime.

May we take this opportunity to point out that Zanu PF pays for all the rallies that are aired live on television. Govt itself pays for the National Heroes Galas that also benefit from live broadcasts.

We call upon everyone to support our National institutions in their commercial efforts to avoid turning into fiscal burdens to the taxpayer.

Thank you